Health-Tech,
Inc Partners with P&G on New Scope Portable
Breath Fresheners
New
Options Provide Consumers Scope Minty Fresh
Breath On-the-Go
Boynton Beach, FL
(PRWEB) December 1, 2008 -- Health-Tech
Inc. (HTI) today announced a partnership
with Procter & Gamble (NYSE: PG) to
market new Scope Portable Breath Fresheners.
Available in Food, Drug, Mass & Convenience
stores nationwide in February 2009, the
new products are designed to provide fresh
breath on-the-go for today's busy consumers.
"HTI
has a long and successful history in manufacturing,
marketing and distributing portable breath
products," said Dave Hirschman, executive
vice president, Health-Tech, Inc. "We
are pleased to partner with Scope mouthwash,
an iconic brand with strong fresh breath
equity, to deliver these new forms for consumers."
"At
P&G Oral Care, we are always looking
for new and innovative ways to delight consumers,
and HTI is an ideal partner to help us do
this," said Doreen Bayliff, vice president,
P&G North America Oral Care. "It's
a natural to deliver the Scope minty-fresh
breath experience outside of the normal
oral care routine. Today's on-the-go consumers
want that confidence from fresh breath in
social situations - at work, on a date or
out with friends. So, Scope Portable Breath
Fresheners are a win for all concerned."
Scope
Portable Breath Fresheners will be available
in two forms, mist and drops, in two flavors,
Original Mint and Cool Peppermint. Both
have unique design features for easy operation
and maximum convenience, including swivel
covers and key ring features. Scope Breath
Mist will retail for $2.99; Scope Breath
Drops will retail for $2.69.
About
Health-Tech, Inc.:
HTI has been freshening breath for over
32 years. The company's brand Sweet Breath®
has sold over one billion bottles of breath
drops and sprays in the United States and
in over 42 countries. As a privately held
turnkey manufacturer, marketer, and distributor,
HTI also manufactures store brand products
in multiple categories including Oral Care,
Vitamin Supplement, and OTC. Please visit
www.sweetbreath.com for more information
about Health-Tech, Inc.
About
Procter & Gamble:
Three billion times a day, P&G brands
touch the lives of people around the world.
The company has one of the strongest portfolios
of trusted, quality, leadership brands,
including Pampers®, Tide®, Ariel®,
Always®, Whisper®, Pantene®,
Mach3®, Bounty®, Dawn®, Gain®,
Pringles®, Folgers®, Charmin®,
Downy®, Lenor®, Iams®, Crest®,
Oral-B®, Actonel®, Duracell®,
Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun® and Fusion®.
The P&G community includes approximately
138,000 employees working in over 80 countries
worldwide. Please visit http://www.pg.com
for the latest news and in-depth information
about P&G and its brands.